Generation Y? Designing Learning to Engage Your Workforce – Dr. James E. Guilkey
Who are they?:Born between 1980-199270.4 million (US)80% have computers 7.5 hrs of media a dayshorter attention spansresistant to lectureprefer actionlow threshold for print sourcesmore comfortable sharing info Prefer:graphic expressioncreative thinking– go in get what they need, get out, don’t like being locked in learning loopslarge variety of activitiesgame-likeengaging Case Study with Valvoline:mainly maleslike carslike games […]