I recently posted a question about the importance of naming your LMS. Coincidentally a day or two previously on the eLearning Guild’s forum someone asked the same question.
Here are a few of the comments I received and a few from various Guild members:
- “Do the majority of customers actually care what the site is called or are they there to access their learning and look for resources? Would marketing for the LMS not be just marketing for the LMS regardless of name? After all, its about what you put on the site, the content and the ease of use, not what its called. Whilst a brand is important, does the brand have to be tied to a trendy/cringeworthy acronym?”
- “I think that calling it your “LMS” may not be the best idea. Does the average person (outside HR or training) know the term LMS? Calling it a “Learning Management System” goes a little further. If someone saw a link to the Learning Management System, they would at least know it had something to do with learning. Giving it a more descriptive name like, ABC’s Employee University would let employees know that is the place to go for their training needs. I suggest picking a name that will have meaning to your employees and be a place they want to go. “
- “Using “ACME” as the proverbial generic name, customers have used: learnACME, ACME-U, ACME-Achieve, goACME (emphasizing easy access), myACME, and ACMETrack“
- “From working different ones and implementing at different corporations, naming the training environment is usually a good idea. Most general users don’t care what LMS stands or it gives them a preconception of it being just another confusion computer system.Some ideas could be (Your Corporate) University(Your Corporation) Training Environment Branding could make it more of a success.”